The Difference Between Digital Marketing and Traditional Marketing.
“We all are always in a dilemma to understand the difference between Digital Marketing and traditional marketing.”
- What is Marketing?
- What you should consider in doing the marketing of any product or Business?
- What are the Ways of Marketing?
Let me share what is marketing a per my learning and knowledge, I hope this will help you in understand better & help you to clear your doubts.
What is Marketing ??
Marketing is a tool which helps you to share information about your product and business that you exists in a certain service which can help make customers life easy.
In other words, Marketing is a set of process, communication and science which helps to reach to the customers to encourage them to buys the product and achieve the goal of the company or business.
Benefits of Marketing :
The advantages of marketing are it enhanced the brand recognition and over the time current and potential customer, crowd of people start associated with the logo and the colour of the brand.
“Every business needs to spend money to make money”
Marketing can be divided into two ways
- Digital or Internet Marketing
- Traditional Marketing
Let’s talk about Traditional Marketing:
Traditional marketing is any activity of marketing which do not involve the help of the internet. that is the print ads ( ex. Newspaper, Magazine etc), Broadcast ( TV ads, Radio Ads), Phone ( Ex. Calls, SMS ) and outdoor advertising ( Ex: Billboards)
In other words, Traditional marketing is the process which is by which goods are made available to ultimate consumers from their place of origin. The traditional concept of marketing corresponds to the general notion of marketing, which means selling goods and services after they have been produced.
Traditional Marketing refers to :
Television
- Advertisement
- Infomercial
- Public Relations Events
Radio
- Advertisement
- Public Relations
Newspapers
- Print Ads
- Classifieds
Magazine
- Selected Industry
- Readership
Signage
- Billboards
- Vehicle signs
- Other signage
Co-operative advertising with wholesalers/retailers
- In-store advertising
- Store catalogues
Publicity
- Celebrities
- Endorsements
- Other Businesses
- Testimonials
- Customer Reviews
- Websites
Referrals
- Word-of-mouth
- Customer incentive referrals
Public Relations Plan
- Networking Events
- Conferences
- Charity Events (Sponsorships)
- Other
- Swag (Notebooks, bags, pens, pencils, pads, sticky notes)
Digital Marketing
Digital marketing is the process of marketing to promote products or services that use the internet and online platforms or Technologies such as Computer, Laptops, Movies phone and other digital media platforms.
In other words, digital marketing is the science which uses the internet to promote business, products, services.
Tools and platforms which is used for digital marketing :
Facebook is a social media channel which allows businesses to market their products and services to the available users. Facebook marketing can be achieved through organic strategies and targeted strategies such as paid ads.
With over 800 million unique monthly users on Instagram, marketing on the platform is absolutely worth it. Not only does this give your brand an additional channel to use when interacting with your audience, but many have also found success with direct purchases through the platform.
LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.
Using paid ads on Twitter is a great way to reach your audience in a more direct way than waiting for organic reach. Promoted Tweets can expand your reach more quickly. They also allow people to discover your profile, even if they don’t follow your brand or hashtags.
Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining. Users add, or Pin, their chosen content to boards with a common theme to keep it organized and so other users can discover new content related to their interests.
Website
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers
Blogging
Effective blogging is an essential part of an overall digital marketing strategy. It drives traffic to your website, generates new leads for the business.
Email Marketing
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into a loyal customer
Youtube
YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube. There are currently 300 hours of video uploaded to YouTube every minute of every day — 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend — the numbers say it all.
Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Search Engine Optimization
Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Content Optimization
Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users.
Webinars
Webinars are an interactive form of marketing and can be used as a relationship-building or authority-building tactic.
Conclusion
Above are some of the drops from the sea which are very useful during the process of Digital Marketing.
Please share the best secrete you liked from above and how it can be useful in your digital marketing journey.
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